About Us
Sinocampus is a specialised Transnational Education (TNE) company fostering higher education partnershipsSinocampus was established in 2003 during China’s first education reforms to raise the profile of internationalisation and enterprise within educational institutions in China. We have successfully obtained permits to facilitate university partnerships and implement joint programmes in China for close to 20 years.
We work with a wide range of partners including national and international Higher and Further Education institutions, businesses and policy-makers at national and provincial level across China.
What we do
Sinocampus is a dedicated education service provider connecting higher education institutes in China and the UK to build an entrepreneurial future together.
Transnational Education
Transnational education programmes in China at undergraduate and post-graduate level between universities in China and the UK.
Enterprise Education
Enterprise education through teacher training programmes, curriculum development, competitions for vocational colleges and technical universities across China.
Training in the UK
Teacher training programmes and study tours for higher education policy-makers. Summer and winter programmes for English language camps.
Events
Webinars, roundtables and podcasts from experts and leaders across the world. International annual conference to discuss latest research and practice.
At Sinocampus we believe innovative and inspiring activities, led by entrepreneurial leaders and enterprising staff, create graduates equipped for an ever-changing world.
Founding Partners
Chris Brown
Managing Director, Sinocampus UK
Chris has lived and worked in China since 1994, setting up joint ventures for leading agri-business firms, Cherry Valley Farms Ltd and Big Dutchman GmbH. Chris subsequently became a senior policy advisor for the EU, advising on the impact of China’s WTO accession on its economy, brokering technology partnerships between European and Asian think-tanks & universities and leading the EU’s policy dialogues strategy in China, co-authoring a book on Smart Cities.
Chris is a member of the World Internet Conference which takes place annually in Wuzhen in China. He co-founded Sinocampus International Education in 2012 and now manages the company’s operations in UK. He recently ran the highly successful UK-China international standards programme on behalf of The British Standards Institution (BSI) and has been appointed as a Visiting Professor at Heilongjiang University of International Trade and Economics.
Kevin Zhao
Business Development Director, Sinocampus UK
Kevin worked in the Chinese Ministry of Foreign Affairs and Embassies for many years, following which he took up management work in Baidu, China’s largest Internet search engine and NASDAQ a listed company, serving as a senior director successively in the President’s Office, Strategic Office, Commercial Risk Control Center and Channel Sales Department. Kevin has rich experience in business expansion, sales management and strategic analysis. He is familiar with online and offline business Internet scenarios. After leaving Baidu, he became the Vice President of 51Job, the largest online human resources platform in China, responsible for new business expansion, public relations and sales management.
After joining Sinocampus in 2023, Kevin has been based in London, UK, acting as Director of Business Development, responsible for liaising with Universities and Colleges in the UK for the preparation and implementation of transnational education (TNE) programmes.
Xiao Lu
Business Development Executive, Sinocampus UK
With over 15 years of extensive experience in international education and business development, Xiao Lu Guan has established herself as a strategic leader and dynamic innovator in her field. Her career spans roles in operations, leadership, and business growth, showcasing her ability to drive significant results across multiple domains.
In 2012, Xiao Lu joined Sinocampus in Beijing, where her expertise and leadership quickly propelled her from Operations to Head of Business Development. Over the past decade, she has successfully led business strategies, secured high-value contracts, expanded the company’s client base by 25%, and strengthened relationships with universities and educational partners. Her efforts have consistently driven revenue growth and operational efficiency, positioning the company as a leader in its field.
Xiao Lu holds a Diploma in Business from the Crown Institute of Studies in New Zealand. Her passion for fostering collaboration, managing complex projects, and delivering results continues to define her approach as she liaises with her team in UK and China, and supports the company’s mission of innovation and excellence in education excellence.
